A beverage order has to fit two different places: the space customers shop and the space where the remaining stock waits. Case packs connect the two. A clear plan keeps the order quantity, the selling unit, and the cooler layout in agreement, instead of discovering after delivery that a promising new drink has nowhere to go.
Short answer
Convert cases to actual selling units, count cooler capacity by item, and give every leftover unit an appropriate storage location.
1. Confirm what one case actually contains
Read the product listing and confirm the quantity, container size, and pack format. A case can contain individual containers or retail multipacks. Record the unit you intend to sell and verify the product is offered and labeled for that format rather than assuming every pack can be split.
For example, two cases containing 24 individual cans each give you 48 cans to plan for. Two cases containing four retail six-packs each give you eight six-packs if those remain the selling unit. Similar total container counts can require very different shelf arrangements.
2. Count capacity by product position
Make a quick map of the usable cooler shelves, taking the equipment instructions and product storage directions into account. Measure package height and depth as well as width. Keep required clearances clear; an apparently empty area is not automatically extra merchandise space.
For each item, record facings and units per facing. In an illustrative layout, two facings that each hold six cans provide 12 display positions. A new 24-can case would therefore leave 12 cans for another appropriate location if the display began empty. Existing stock adds to that requirement.
3. Separate cooler refills from supplier orders
Track the cooler count and total usable stock separately. A low display count may call for a refill from the backroom, while a low total count may call for a supplier order. Treating both as the same signal makes it easy to buy more while unopened cases are already waiting.
Choose refill checks around your store’s actual selling pattern and staff coverage. Note which items repeatedly need attention before the next check. Increasing a useful item’s facings may be more practical than making repeated trips to refill a very narrow space.
4. Make rotation and variants visible
Keep flavors, sizes, and package formats identifiable in the stock area. Record product dates where relevant and follow the manufacturer’s handling and storage instructions. Arrange incoming stock so older eligible stock can be reached and checked instead of being hidden behind every new delivery.
Give a new flavor a specific trial position and quantity. If you have room for only one additional case, compare that choice with the existing items it would displace. More variety is useful only when customers can find it and staff can keep the selection organized.
5. Review the full case before submitting
Add current units, confirmed incoming units, and the proposed case quantity. Check the resulting total against the planned selling period and storage capacity. A smaller unit cost does not resolve an oversized stock commitment.
Keep a note when the available case pack is awkward for your store. That information can guide a future format change, a different facing allocation, or a discussion with the supplier about available ordering options.
Your quick checklist
- Verify container size, case count, and the intended retail selling unit.
- Measure usable cooler positions and retain required equipment clearances.
- Count display stock, backstock, and confirmed incoming units separately.
- Assign appropriate storage for the entire proposed order.
- Give new variants a defined trial position and review date.
Talk to sales
Talk to our team about your product, quantity, and delivery needs. Message sales on WhatsApp at +1 (630) 540-9910, or browse the catalog to build your order.
Apply for an account